Dr. Anupam Narula, Professor at Amity University, asserts that the pandemic has come as a reality check for educational institutions reluctant to recognise and embrace the disruptive impact of digital...

COVID-19 has accelerated adoption of the digital medium in B2B sales and marketing, compelling even the laggards to relook at old ways of doing business. IBT takes a deep dive into the implications of...

Dr Anupam Narula, Amity School of Business, Amity University, Noida, feels that marketers now have more data than ever before on reach, frequency, ROI, audience, and targeting and this can influence t...

While India may be the second largest services exporting developing economy after China, it does not feature at the top in the list of best education service exporting economies. Offering quality assu...